Forget product placement: now advertisers can buy storylines

Forget product placement: now advertisers can buy storylines

The family in ABC’s comedy Black-ish, including Dre Johnson, right.Photograph: Patrick Wymore/ABC via Getty Images Advertiser-funded programming is an important source of money for broadcasters, but could advertiser-funded dialogue be the next step? Last week saw a...
Quentin Tarantino’s Star Trek Now Has A Writer

Quentin Tarantino’s Star Trek Now Has A Writer

If you’ve been following this story over the last couple of weeks, you’ll recall the surprising news that Quentin Tarantino has had an idea for a Star Trek movie enthusiastically accepted by Trek studio Paramount and producer JJ Abrams. QT is overseeing...